Most digital transformation projects start with a massive, rigid list of technical features to build. The best ones start with a simple question: “Tell us about your business.”
In this episode of Green Talk, Denis Clifford from Virto joins the Infinite Green team to break down why technology shouldn’t drive your strategy—it should enable it.
Too many traditional firms try to force clients into a pre-packaged box or sell software tools for the sake of it. At Infinite Green, we choose to do things Curiously Different. We lead with context, foster a culture of curiosity, and focus on the human and cultural elements that actually determine whether a digital experience succeeds or fails. In this short conversation, we discuss:
🟢 Culture Over Code: Why setting strategic direction matters far more than just picking a technology vendor.
🟢 Fitting Outside the Box: Why we gravitate toward complex, non-standard business challenges that traditional consultants shy away from.
🟢 The B2B Advantage: How driving digital experiences focused on true customer needs creates lasting competitive advantages.
🟢 Technology as an Enabler: How aligning high-level Customer Experience with real Operational Execution builds long-term, sustainable growth.