Dana Petroff
Chief Informer
Chief Informer
Dana brings over 25 years of experience to Infinite Green, specializing in helping clients and businesses establish data foundations, metrics, KPIs, financial models, and business forecasts.
With a firm belief in the importance of a systems-based approach, he ensures that his work is interconnected and woven into the very fabric of each organization he works with. By applying this philosophy to his team, Dana fosters an environment where everyone feels a sense of belonging and purpose.
His expertise in creating models, forecasts, and budgets is invaluable, with a track record of maintaining impressive accuracy. Dana takes pride in effectively managing business performance and continuously driving growth.
Outside the office, Dana is an avid traveler, always eager to explore new destinations or revisit cherished locations. When he’s not planning his next adventure, you can find him enjoying music, trading stocks, and derivatives, or cherishing moments of laughter with loved ones as they reminisce about past memories and dream up new plans for future fun.
Dana is thrilled to be part of the talented team at Infinite Green, where the collective passion and inspiration are contagious. He holds the utmost respect for the company’s founders, Scott McIntyre and Jon Blum, who he considers the best business leaders he’s ever encountered. Their authenticity and innate curiosity in all aspects of business and personal relationships make Dana grateful for the opportunity to learn from them and grow alongside the Infinite Green family.